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Direct message the job poster from BON CHARGEBON CHARGE is Australias fastest-growing wellness brand, offering the widest range of premium, science-backed products under one roof. Founded in 2017, BON CHARGE is a pioneering technology company dedicated to simplifying wellness by delivering innovative solutions that enhance sleep, recovery, beauty, and overall wellbeing.Named by LuxLife as Best Holistic Wellness Brand 2025 in Australia, BON CHARGE is committed to delivering premium experiences. Its mission is to simplify wellness, by offering the worlds best science-backed technology together on one platform.Our values are fulfilled by supporting more than 250,000+ athletes, doctors and other customers worldwide, who have chosen to drive tangible, positive changes in their lives.With a bold vision for continued global growth, BON CHARGE is building a world-class team based in our state-of-the-art Sydney CBD office.About the roleWere looking for a data-driven and customer-obsessed CRM Specialist to lead the execution and optimization of our email and SMS marketing strategies. As a key part of the performance team, this role is all about delivering personalised, value-rich experiences across the full customer lifecycle from welcome to win-back and everything in between.This person will be responsible for planning, building, testing and analysing flows and campaigns that drive retention, LTV and revenue while always protecting and enhancing the BON CHARGE brand. You''ll bring together insights, segmentation, creative inputs and performance data to ensure every customer touchpoint feels seamless, intentional and aligned with our purpose.You''ll collaborate closely with the content, creative and data teams, and bring a passion for using CRM as a channel to build relationships, not just sell products.Key ResponsibilitiesOwn and manage all CRM activities across email (Klaviyo) and SMS from planning and automation to testing and reportingBuild, optimise and scale automated lifecycle flows (e.g. welcome, abandoned cart, post-purchase, replenishment, win-back)Work closely with creative and content teams to brief, test and launch personalised, high-performing campaignsSegment audiences based on engagement, behaviours, LTV, demographics and more and work with data team to unify segmentation across platformsCreate testing strategies (subject lines, send times, content, product mixes) to improve open, click and conversion ratesMonitor and report weekly on CRM performance and health (deliverability, engagement, revenue contribution)Collaborate with customer care and product teams to deliver proactive, educational content aligned to customer needs and questionsSupport the rollout of new products and campaigns across email and SMSChampion customer data quality, compliance and list hygieneKey RequirementsProven experience in email/SMS marketing, ideally with a premium eCommerce or DTC brandUnderstanding of customer journeys, lifecycle stages and how to maximise value through CRMData-oriented with strong analytical skills confident reading dashboards and testing hypothesesExcellent project management skills and ability to work with cross-functional teamsA love of copywriting, storytelling, and optimising for performanceKnowledge of email compliance (GDPR, CAN-SPAM) and best practicesStrong understanding of performance marketing metrics and how CRM fits into the bigger pictureBonus: experience with Skai, Supermetrics, GA4, Looker Studio, or similar toolsNice to HaveBackground in wellness, lifestyle or premium consumer brandsExperience in building or maintaining preference centres and segmentation frameworksSMS marketing platform experience (Klaviyo or others)Why Join BON CHARGE?Be part of a global wellness brand at a pivotal growth stageHelp build out a best-in-class retention engine that brings value to hundreds of thousands of customers worldwideWork alongside passionate founders and a supportive executive team that truly champions innovation and creativity.Competitive salary package and strong career growth potential.A workspace that feels like a wellness retreat: our HQ is designed with intention think diffusers with calming botanicals, daily fresh fruit, a curated tea bar, gourmet coffee, natural light, and ergonomic stand-up desks.Join a team that genuinely values culture, fun, and connection where wellness isnt just a product we sell, but something we live and breathe every day.For more information, head to: www.boncharge.comSeniority levelEntry levelEmployment typeFull-timeIndustriesWellness and Fitness ServicesReferrals increase your chances of interviewing at BON CHARGE by 2xGet notified about new Customer Relationship Management Specialist jobs in Sydney, New South Wales, Australia. #J-18808-Ljbffr