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About FrancescaFrancesca is an on-trend designer jewellery label founded by sisters Hannah and Rachel Vasicek. Established at Tasmania''s famous Salamanca Markets, Francesca has evolved into a beloved Australian brand with an international online presence and retail locations in Hobart and Melbourne. Guided by the belief that success means nothing unless you''re giving back, Francesca combines beautiful design with an empowering purpose. The brand is also committed to philanthropy, supporting various charitable initiatives that align with its core values.Job Overview:As the Marketing Manager at Francesca, you will be responsible for leading and executing comprehensive marketing strategies to build brand awareness, drive customer engagement, and expand the brands international presence. You will work closely with the Creative Director to interpret and execute her creative vision, ensuring the brands aesthetic and messaging align across all marketing channels.Key Responsibilities:Collaborate with the Creative Director: Work closely with Francesca''s Creative Director to interpret and execute her creative direction across marketing campaigns, ensuring alignment with the brands vision and values.Implement marketing strategies: Lead the planning and execution of integrated marketing campaigns across social media, public relations, influencer marketing, and events to enhance brand visibility and drive engagement.Manage marketing budgets and partnerships: Oversee the full P&L budget for marketing activities, negotiating strategic partnerships to optimize marketing spend and maximize ROI.Brand management: Ensure consistency in brand messaging and visual identity across all channels. Oversee creative content development, copywriting, and brand tone to maintain a strong and cohesive brand presence.Collaborate with cross-functional teams: Work closely with internal teams such as product, design, and sales to align marketing strategies with business goals.Lead CRM and digital marketing initiatives: Drive CRM efforts to improve customer retention and acquisition, including managing customer databases and implementing targeted campaigns that increase conversions and sales.Innovate in content and social media strategy: Design creative and effective social media strategies aligned with business objectives, leveraging the latest platforms to engage and grow the target audience.Team leadership: Lead, mentor, and inspire the marketing team, fostering a collaborative environment that encourages innovation and professional growth.Performance reporting: Regularly report marketing performance and campaign outcomes to key stakeholders, including senior leadership, and provide insights to inform future strategies.Qualifications:Bachelors degree in Marketing, Business, or a related industry experience in the field.Proven experience (5+ years) in a marketing management role, ideally within the retail or fashion industry.Strong understanding of integrated marketing strategies, including digital marketing, CRM, social media, influencer partnerships, and public relations.Experience managing marketing budgets and demonstrating ROI.Excellent leadership and team management experience, with the ability to foster a collaborative work environment.Exceptional communication and presentation skills, with a track record of delivering insights to key stakeholders.Ability to think strategically and creatively while executing initiatives that drive tangible business results. #J-18808-Ljbffr