Job Title

The Marketing Manager will be responsible for managing marketing relationships and outcomes for Volunteering Gold Coast. This role will be responsible for developing, implementing, and evaluating the Volunteering Gold Coast brand, marketing strategy, and communication campaigns. This position will contribute to the delivery of best-practice and innovative marketing and communication strategies.OPERATIONS EXCELLENCEAct as VGCs Marketing Manager, be accountable for all marketing activities at VGC and play a critical role in overseeing the development of long term partnerships that a mutually beneficial for VGC and prospective partners.Set specific marketing & communications strategy planning (Mid-term/Yearly marketing strategy, Product portfolio strategy) that aligns with the overall corporate direction and business goals.Develop business cases to support new marketing strategies, budget requests, projects, and Integrated Marketing Communication, Channel, Pricing, etc.Develop and executive communications across external channels including events and round tables.Manager risk by overseeing the media risk registry and providing executive leadership with media training, briefing, and regular intelligence on emerging issues.Assist in daily media reporting and monitoring to ensure all leaders are across emerging issues.Collaborate cross-functionally ensuring a positive public image and consistent media coverage for the company initiatives, programs/ actions, and objectives.Develop strong, positive, direct relationships with media and content partners and agencies.Coach and mentor brand spokespeople at any level of the business.Create and manage all media engagement including events, activations, brand/product endorsements, and sponsored editorial.Lead public relations including developing media relations, storylines, pitching to media, securing reactive media, speaking and presentation opportunitiesLead company branding and messaging; externally and internallyPUBLIC RELATIONS & COMMUNICATIONS EXCELLENCEManage and report on all aspects of corporate and consumer Public Relations (including short & long-lead media, digital, and influencer).Provide Public Relations counsel to management on issues that impact brand sentiment.Report on campaign and partnership activity on a regular basisResponsible for corporate messaging development and distributionPosition VGC to engage with donors, supporters, philanthropy through marketing actions.MARKETING MANAGEMENT & ENGAGEMENTConduct market research to identify trends, opportunities, and customer needs. Create compelling content for marketing materials, including blog posts, and presentations.Deploy and manage marketing campaigns from ideation to execution across various channels, with a strong emphasis on measurable results and portfolio expansion.Plan, develop, and implement the Marketing and Communications plan incorporating all of the organisations marketing strategies, marketing communications, public relations activities, and stakeholder communications, both external and internal.Manage and execute strong campaigns working from inception and briefing the design team to deploying assets to the digital agency / internal team for executionDesign and execute engaging and unique marketing & communications campaigns to drive inquiries for specific brands.Ensure all marketing and communication is accurate, appropriate, relevant, and positive and is delivered to the highest standards with adherence to the Marketing and Communications plan.Set marketing budget planning and monitoring, including P/L control, aligning with strategy.Ensure brand alignment to enhance brand equity.Track and measure marketing outcomes including marketing activities, response, leads, sales, retention, and ROI.Improve Marketing and Communication organization capability, including updating Marketing organization structure, and supervising, and training up Marketing members through daily work.Oversee the branding guidelinesMonitor campaigns and provide reporting which drives continuously improved performanceAssist in growing the profile of the business with key audiences by increasing media presenceLEADERSHIP EXCELLENCECollaborate with the leadership team to define marketing goals and objectives aligned with business objectives.Collaborate with the wider management Team and Sales Department to build strategic PR and event programs that support key brand priorities and objectivesWork across the organisation with senior members of VGC and the CEO to deliver volunteer programs that showcase VGCs purpose and values as a Volunteer Involving Organisation (VIO).Manage the Marketing Team (including volunteers), to ensure all tasks and projects are on track and adhere to the KPIs and strategic plan.Recruit, develop, train, mentor, and retain a balanced team of professionals capable of meeting the full array of marketing requirements and community engagement activities.EDUCATION, QUALIFICATIONS & LICENCES.Minimum of 3 years in a similar role with the proven ability to lead and manage teams effectively.Minimum of 3 years experience in leading teams.Extensive hands-on experience in crafting and building brands across diverse brands/categories.Proven and robust background in social and digital marketing with a focus on generating brand awareness and driving trial.Experience with paid digital/social advertising, developing and implementing digital and social marketing. plans to enhance brand presence, including overseeing day-to-day social media operations and influencer partnerships.Demonstrated ability to develop comprehensive marketing strategies aligned with overall business objectives.Proven track record and portfolio of creating and executing marketing campaigns that stand out and punch above their weight.A Current Drivers LicenceWorking Rights in Australia (or willing to gain one).Current Police Check (or willing to gain one).EXPERIENCE/SKILLSProficiency in using PR and media monitoring toolsExcellent writing, editing, and verbal communication skillsContinually challenge themselves to go the extra mile to get the job done, and ensure its done the right way as opposed to the easy wayHold themselves and others accountableEmbraces continual development through the sharing of feedback and investment in learning opportunities.Is a true collaborator, sharing resources, and engages in healthy debate?Celebrates differences and strives to learn from others who are different from themselvesGives back to their community and supports sustainable practices #J-18808-Ljbffr