Job Title

Senior Communications and Content ManagerJoin to apply for the Senior Communications and Content Manager role at Citation Group.Ready to make an impact? Were looking for an experienced communications and content manager to join our global brand and team of specialists!High Growth Potential Young brand with huge PR and market opportunities.Global Exposure Part of a global group, expanding in Aus & NZ.Great Team & Flexibility Supportive culture with hybrid work.At Citation Group, we believe in empowering our employees to thrive both personally and professionally. Our Values are foundational to who we are, what we do and how we act. When you join our team, youll experience a workplace that values you as an individual and invests in your future including coaching and mentoring, development opportunities and career pathways.Were in a big growth phase so if youre ready to thrive in a fast-paced and high-performing environment and be rewarded for it - we want you to join us on this exciting journey.What will you be responsible for?This role sits as part of our fast-paced Marketing team and reports directly to our Head of Marketing.Your key activities in this role will be focusing on all Citation Group sub-brands across Australia and New Zealand to drive digital content resulting in brand awareness and business growth including:To develop and execute a robust content strategy aligned with agreed themes to drive lead generation, nurture prospects, and retain customers.Plan and coordinate multi-channel go-to-market strategies for all content-led campaigns.Create compelling content, including eBooks, whitepapers, blog posts, case studies, newsletters, email campaigns, video scripts, and infographics.Optimise content for SEO and track performance using analytics tools to measure engagement and effectiveness.Ensure content is repurposed effectively across multiple channels, including social media, email, and web, to maximise reach and impact.Develop and maintain a consistent brand voice that enhances thought leadership and strengthens market positioning.Execute a targeted PR strategy, including drafting press releases and managing relationships with media and PR agencies.Collaborate closely with internal teams (marketing, product, sales) to align content with business objectives and customer needs.Oversee and coordinate the workload of in-house copywriters and content contributors.What are we looking for?8+ years of experience in content, communications, and/or copywriting.Background in a SaaS/B2B/HR/legal environment is essential.Strong planning, organisational, and writing skills with a keen eye for detail.Ability to manage multiple projects, engage stakeholders, and meet deadlines in a fast-paced environment.Proven experience executing content strategies across various formats, including longform content, email marketing, and multimedia scripts.Understanding of SEO best practices and proficiency with analytics tools (e.g., Google Analytics, SEMrush).Familiarity with content management and marketing automation platforms (e.g., WordPress, Pardot, HubSpot, Monday.com).Ability to track and report on content performance, ensuring continuous improvement and optimisation.Strong team player with a proactive approach to workload management and communication.Demonstrated alignment with Citation Groups culture and values.Next steps?Hit the Apply button with your updated CV. Applicants from recruitment agencies will not be considered. Applicants must have valid working rights for Australia on an unrestricted basis.Seniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketing, Writing/Editing, and Public RelationsIndustriesProfessional Services #J-18808-Ljbffr