Job Title

Director, Demand & Channel Marketing, APACAbout the Role:The Director, Channel/Marketing APAC is responsible for ensuring collaboration across the Nintex Go To Market teams, driving demand across all channels, namely: Marketing, Sales & Channel.Responsible for localizing global demand programs and defining and executing aggressive local go-to-market strategies and campaigns that generate interest across the full sales funnel. Key targets are MQLs, PQLs, #opps created, $ opps produced and ultimately hitting the share of target for Marketing sourced closed business, and the Marketing contribution to Channel sourced deals.Build support for Channel marketing within the Region, working closely with the Channel Director to secure funding for joint lead generation activities, and supporting key partners in their activity to assist in hitting their PQL, opps, pipe and bookings targets. Use the Channel Marketing team to drive best practice into region and work with Partners to align efforts in our GTM strategy.Ensure APAC has a solid Marketing plan that aligns with Sales and Channel efforts, on a rolling quarterly basis with GTM plans that have buy in from the GTM team, including Marketing leadership, Sales Leaders, Solutions Engineers and the Channel team.Your Contribution Will Be:Align with Channel and Technology Alliance Leaders to understand the market trends and customize programs as needed to help drive quota attainment goalsWork closely with the wider Channel Team to plan and conduct campaigns, digital activities, and in person programs through the partner, with the partner, and to the partner in order to drive a co-sell go-to-market motion, with timely follow upManage marketing plans with partners on a quarterly basis across available channels & tactics both in person and digitalCoordinate activities cross-functionally to create, leverage existing and deliver engaging partner communications regarding program benefits, new products and services and channel enablement programs through key monthly communications such as emails, newsletters and announcementsTrack, analyze, and report on marketing data (campaign results, conversion rates, traffic, etc.) to help shape future marketing investmentsLead the regional demand marketing team, setting team strategy, go-to-market execution priorities, deliverable timelines, and managing resources and coordinating across teams to drive activity into and through the sales funnel.Attract and retain strong marketers through coaching, mentorship, skill building, and longer-term career development.Leverage global campaigns & tactics, and build and execute effective local GTM plans (quarterly and yearly) to deliver against regional plans and results.Ensure plans are in place to support the MQL, #opps, $pipe and bookings won targets.Ensure alignment with GTM plays across Sales, Marketing & ChannelWork closely with the DR function to ensure timely and efficient follow up through all leads generated by marketing activityDevelop quarterly programs and campaigns to achieve lead, MQL, opps, pipeline and booking target results across Marketing and Channel contribution.Work with the Campaign Team to drive engaging campaigns into regions, monitoring for course corrections through their lifecycleSelect and execute regional event sponsorships and content syndication programs.Drive ongoing Nintex events, webinars, and workshops (in person and virtual), striving for weekly activities in each region.Create specific marketing plans (with sales and channel team input) that generate qualified marketing leads from and with our partners (PQLs), that drive Marketing''s contribution to channel targets.Run joint marketing and GTM review meetings to monitor progress and drive continuous improvements.To Be Successful, We Think You Need:5+ years experience in leading marketing teams where Channel Marketing was equally as important as direct Marketing activity at a SaaS B2B organisationDemonstrable experience in Channel Marketing, driving through/to/with marketing.Whats In It For You?Nintex has a hybrid working model, enabling us to build culture, learn, and grow together. We intentionally connect and collaborate, while emphasizing flexibility with a blend of at-home and in-office work. This role is a hybrid role in our local Nintex office.While our offerings differ from country to country, we offer our entire global workforce an array of exciting perks and benefits, including:Global Gratitude and Recharge DaysFlexible, paid time off policyEmployee wellness programs and counseling resourcesMeaningful peer recognition and awardsPaid parental leaveInvention/patenting assistanceCommunity impact, paid volunteer time, and opportunitiesIntercultural learning and celebrationMultiple tools through which to learn and grow, and an incredible global communityWe are a 2023 Circle Back Initiative Employer we commit to respond to every applicant.Build Your Career at Nintex.Become a part of the Nintex team, learn about our culture, and benefits that help our people thrive. #J-18808-Ljbffr