Job Title

Social Media and Digital Content SpecialistSt. George Illawarra Rugby League Football ClubFull TimeAbout usThe establishment of the St George Illawarra Dragons ahead of the 1999 season guaranteed that two of rugby league''s grandest areas where St George''s history met Illawarra''s breeding ground - would be represented in the game''s elite competition. As we move forward, the Dragons continue to celebrate the rich history and traditions set out by the founding clubs and ensure that the propagation of both the men''s and women''s games, as an inaugural NRLW club, remain at the forefront of the Dragons'' DNA. The Dragons headquarters are based over two main locations, comprising of a football training facility at WIN Stadium in Wollongong and administration offices at St George Leagues Club in Kogarah, before plans to combine both offices in late 2025 in a brand-new state-of-the-art Community and High Performance Centre (CHPC) based at the University of Wollongong Innovation Campus.About youWe are seeking an outgoing and experienced person to support internal departments by delivering innovative and impactful content, growing follower and engagement numbers and implementing strategic content initiatives.The ideal candidate will:be creative and have a playful mindset with a passion for storytellinghave a passion for creating engaging, trend-setting social media content that resonates and drives engagementhave exceptional copywriting and visual skills and be well versed in capturing and editing high-quality photos and videos that align with our Dragons brandenjoy interacting with our community, responding to comments and DMs, and building relationships for user-generated content (UGC)be up to date with the latest social media trends and algorithms, ensuring our content is always fresh and engaginghave an analytical mindset to analyse performance metrics and adjust strategies to optimise content reach and engagementbe hardworking and flexible, always willing to go the extra mile.Your key responsibilitiesImplement the social media strategy to increase brand visibility and foster emotional connections with our audienceManage and schedule daily posts in accordance with the Clubs social media calendarDay-to-day management of Dragons social media channels including planning and scheduling posts, responding to comments and messages, and building an engaged communityConduct/manage player interviews and produce content where requiredBe on the ground to build and expand our library of content to enhance the Clubs storytelling capabilitiesPlan and produce engaging and high-quality content including filming, photography, video editing, and graphic design that builds the profile and influence of the DragonsTrack performance metrics across platforms, providing weekly reports on reach, engagement, and campaign effectivenessUtilise insights to understand audience sentiments, adjust and optimise content to boost posts effectivelyManage the social media budget, including paid advertising campaigns and sponsored content partnershipsFoster strong relationships with our online community by responding to comments, messages, and interacting with followers in a timely and professional manner to nurture and grow our communityAssist with social media and personal brand trainingEnsure all content conforms to Dragons brand and design guidelinesEnsure any partnership contractual requirements are metWork closely with internal departments (partnerships, membership, football and merchandise) to uncover interesting stories and opportunities for content. Liaise with third-party partners to build joint brand messages.Your qualifications, skills and experienceHave proven experience in social media management and content creationExperience with content calendars and scheduling toolsBachelors Degree in a relevant field including Communications, Marketing, or ManagementMinimum 5 years of experience in similar roles or those reporting into this style of roleIntermediate skills in video production, editing, and storytelling for digital platformsEffective presentation, written and oral communication skillsEffective organisational, planning and time management skillsExperience and skill with social channels such as Facebook, Instagram, LinkedIn, Twitter/X, TikTok and emerging channelsPrevious experience working with Marketing Cloud or similar would be advantageousGenerally passionate about sport, in particular rugby leagueAdept at time management, multi-tasking and working to tight timelinesAchieve results through a diplomatic and tactful leadership styleHigh attention to detail.You must be legally entitled to work in Australia, have an ability to attend work events outside of ordinary office hours and must be available for interstate and international travel at times.Dragons BenefitsPerks & discounts - exclusive offers across a range of products and servicesHelping you grow - professional development opportunitiesHealth & wellbeing - enjoy a discount on your private health insuranceGive back - time off to work with our communityWe have a diverse workforce made up of people with unique qualities who all bring different skills and experience. We recognise and respect these qualities and encourage people from all backgrounds to apply.If you''re intrigued by what you''ve read and are keen to work with a great team, please submit your resume and examples of content you would create if you were hired. #J-18808-Ljbffr