Job Title

Chief Attraction and Marketing Officer GOTAFE (JN -032025-39843) Wangaratta, AustraliaLead the strategic direction for Marketing, Communications and EventsProvide advice to the CEO, The Executive and BoardHybrid flexibility availableFor more than 20 years, GOTAFE has been delivering quality skills, job-ready training, and championing equality across our communities. GOTAFE provides more than 161 accredited and non-accredited courses across 10 campus locations in Victoria. To complement our education provision, GOTAFE also supports students and community members through the services of our Skills and Jobs Centres. Our dedicated and highly skilled employees are committed to delivering exceptional education and support, ensuring that students achieve their goals. By working closely with regional industry, GOTAFE provides contemporary and relevant learning outcomes and qualifications for more than 7,000 students every year. As the economies of regional communities evolve, delivering in-demand skills and high-quality training is critical. GOTAFE keeps the student at the heart of everything they do and has the power to transform lives through accessible education for all.Reporting to the Executive Director Student Experience, the Chief Attraction & Marketing Officer is responsible for leading the strategic direction for all marketing, events and attraction activities to grow student numbers and enhance GOTAFEs reputation as a leader in vocational education and training. This role includes creating outbound attraction strategies, providing strategic advice to the CEO and Board, and contributing to long-term organisational planning. Additionally, the role involves building strong partnerships with local industries and stakeholders, influencing organisational actions to increase student enrolments, and leading a culture of collaboration and inclusivity. Governance, risk management, and maintaining high standards of ethical conduct while driving a high-performance culture are essential components of this role.To be considered for this role, you are a proven senior leader in marketing, communications and/or Event Management with significant experience in leading and developing multi-disciplined teams to achieve student and stakeholder outcomes. You have a strong track record in delivering results through strategic planning, excellent communication, and negotiation skills in complex stakeholder environments. As a collaborative leader, you are renowned for building relationships that drive shared success and demonstrate an ability to identify emerging trends and provide innovative solutions. You would have proven experience working in a large complex organisation within education, government, health or other closely aligned environments. You demonstrate strong community values and a passion for lifelong learning. A relevant qualification in Marketing, Business or Commerce is essential.GOTAFE are pleased to offer hybrid working arrangements. The successful candidate can be based in Melbourne and travel to the offices in Seymour, Wangaratta or Shepparton at least two days per week. Travel to other campuses may be required from time to time.As part of this role, the successful candidate will be expected to adhere to GOTAFEs commitment to child safety. GOTAFE maintains a zero-tolerance approach to child abuse and neglect and is dedicated to ensuring that all children and young people are kept safe from harm.To apply, please click apply now and upload your CV and Cover Letter. For any questions not outlined in the PD and for a confidential discussion, please contact Natasha Diamond on 0412 822 348 or Kate Rowe on 0412 254 802.Davidson acknowledges the Traditional Custodians of the lands on which we work and live. We are also committed to equal opportunity and strive to promote diversity, inclusion, belonging, flexibility, and accessibility in all that we do.Should you require assistance in your interactions with us or through a recruitment process, please let us know so we can provide adjustments for you. #J-18808-Ljbffr