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Job Title


Senior Marketing Business Partner - Education


Company : The Australian Financial Review


Location : Sydney, New South Wales


Created : 2025-04-05


Job Type : Full Time


Job Description

Senior Marketing Business Partner - EducationThe Senior Marketing Business Partner - Education will lead the development and execution of marketing strategies that deliver against the objectives outlined in the Aspect Education Business Plan. The role will serve as a strategic marketing advisor and implementor, collaborating closely with the business unit to promote quality education initiatives, increasing external awareness of Aspect''s value proposition, driving enrolments, fostering satellite partnerships, and supporting advocacy efforts in line with Aspect''s mission to provide high-quality education for students on the autism spectrum.Act as the primary marketing liaison for the Education business unit, understanding their objectives and translating them into effective marketing strategies.Provide strategic advice to stakeholders on marketing trends, best practices, and campaign opportunities.Lead and create integrated strategic marketing campaigns to build the Education value proposition, aligned with Business Plan/Service Level Agreement and leveraging appropriate channels with measurable ROI, KPIs and outcomes.Working with the Head of Partnerships for Education, develop and implement an acquisition campaign to attract new satellite partnerships including articulation of the satellite value proposition.Contribute to advocacy efforts by preparing materials for presentations and media engagement, ensuring alignment with the new advocacy strategy.Ensure all marketing activities adhere to brand guidelines and contribute to a consistent brand voice and identity.Drive awareness and advocacy for the brand across target audiences.Oversee the creation of collateral to support the Aspect Education Teaching and Learning framework.Provide ongoing marketing support to individual schools, ensuring alignment with their School Improvement Plans.Work with internal teams to support workforce strategies and promote the Aspect Education Employee Value Proposition (EVP).Monitor and report on the effectiveness of marketing initiatives, ensuring alignment with deliverables and measuring impact against enrolment and awareness goals.This is a full-time, permanent role. The salary range is $124K to $132K per annum (inclusive of superannuation) - dependant on qualifications and experience.Qualifications+8 years experience in a Communications or similar roleBachelor''s degree in Marketing or a related fieldProven track record in a similar management roleStrong strategic planning and campaign management skillsDemonstrated experience in managing partnerships and stakeholder relationshipsExceptional written and verbal communication skillsStrong project management and multitasking abilitiesProficiency in digital marketing tools and platforms, including social media and content management systemsKnowledge of data analysis and performance measurement tools to track campaign effectivenessCollaborative and team-oriented with excellent interpersonal skillsCreativity and an innovative approach to challengesWorking with Children Check clearance (NSW)National Police ClearanceWhat we offer:Professional Learning opportunities for career advancementSalary packaging options to increase your take-home payHybrid working arrangements, flexibility between the office and home/remoteModern workspace with end-of-trip facilities, on the doorstep of Chatswood train and metro station, dining and retail outletsEmployee referral incentivesAccess to a wide range of discounts through Blue Light Card on everyday purchasesDiscounted membership to fitness facilities through Fitness PassportEmployee Assistance Program (EAP).To apply: please include your resume and complete the candidate questionnaire; a cover letter is optional. Applications should be received by Monday, 14 April 2025. Aspect reserves the right to interview and appoint at any stage during the recruitment process.Enquiries should be directed to: Robyn Eicker, Chief Marketing Officer and the People, Culture & Safety hiring team at PCS.ServiceCentre@aspect.org.au.Aspect is committed to increasing the number of Autistic staff and providing an inclusive workplace where everyone can feel that they belong. We encourage candidates from all backgrounds including, but not limited to, Aboriginal and Torres Strait Islander Peoples, neurodivergent people, people with a disability, the LGBTQIA+ community and people from culturally and linguistically diverse backgrounds, to apply. We have a range of universal strategies to meet the needs of different people in our hiring processes, and are happy to individualise these. #J-18808-Ljbffr