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28th March, 2025Beginning Boutique: Brisbane Roots, Global Impact.We''re thrilled to partner with Beginning Boutique - the rapidly expanding global brand renowned for its trend-driven styles and exceptional customer experiences. This isn''t just another eCommerce position; it''s a pivotal opportunity to shape their digital ecosystem, drive revenue, and spearhead innovation.We love that Beginning Boutique is building more than digital growth; they''re on a pathway to a sustainable future. Their commitment is clear through charitable donations and their active pursuit of B Corp certification.This is a role for someone passionate about eCommerce, paid media, and data-driven strategy - a strategic thinker who thrives in the fast-paced world of online retail.YOU''LL LOVE:Working for a brand on a transformation journey. Theyre deeply inspired and committed to pivoting their processes and manufacturing to align with B Corp standards, and donate 1% of profits annually to charity. Theyve also made the switch to sustainable packaging and are well on their way to lessening their environmental footprint.Theyre growing globally giving you loads of opportunity to expand into the US and UK markets and join a business thats transitioning from pureplay to omnichannel.Theyre hybrid. This is a business with an appreciation for a life outside of work.Staff discount! One of the best going, with 60% off Beginning Boutique products.KEY RESPONSIBILITIESDrive revenue growth from key digital channels, including Paid Media, CRM, SEO, and Conversion Rate Optimization.Develop and execute a high-impact digital strategy that aligns with business goals and scales BB''s digital presence.Oversee and manage all paid advertising campaigns, ensuring profitable growth across Google Ads, Meta, TikTok, and other paid channels.Optimize campaign structure, ad creative, targeting, and bidding strategies to drive efficient acquisition and ROAS.Lead the optimization of our eCommerce tech stack, ensuring seamless system integrations and scalability.Oversee conversion rate optimization (CRO) through strategic UX/UI improvements, A/B testing, and personalization.Own the customer-facing digital experience, with a strong focus on CRM and loyalty programs, ensuring a seamless, engaging, and personalized online journey that drives customer retention and lifetime value.Lead and mentor a team of digital experts, developers, and eCommerce professionals to execute best-in-class digital initiatives.Analyse performance metrics to drive data-driven decisions and improve customer acquisition, retention, and LTV.Lead digital transformation projects, ensuring innovation and technical advancements.Manage key budgeting, forecasting, and ROI strategies to ensure sustainable digital growth.KEY QUALIFICATIONSExperience in senior digital, eCommerce, or technology leadership roles, including people & strategy leadership.Strong background in Paid Media management, eCommerce platforms (Shopify Plus preferred), system integrations, and automation.Proven track record of scaling digital revenue and improving conversion rates.Expertise in SEO, CRM, Paid Media, and digital analytics to drive performance improvements.Strong leadership and people management skills able to mentor, develop, and grow a high-performing team.Data-driven mindset with proficiency in Google Analytics, A/B testing, and performance optimization tools.Exceptional problem-solving, strategic thinking, and cross-functional collaboration skills.If youre ready to lead digital innovation, drive revenue growth, and shape the future of eCommerce, apply now! Wed love to hear from you! Apply For Job #J-18808-Ljbffr