Job Title

Paid Media Specialist - South Bank, QLDJob no: 525668Brand: MarketingWork type: Full timeLocation: QueenslandCategories: Marketing, Web, Creative & UXJoin a high-performing team with a winning mentality, where learning, knowledge sharing, and mutual support are at the core of our culture. Were looking for a Paid Media Specialist who not only has an in-depth understanding of paid media platforms but also excels in the technical aspects of performance and measurement. From analytics tools and conversion tracking setup to expertise in scripts, UTM tracking, data feeds, Google Tag Manager, and Google Ads Editor, youll bring technical know-how that drives efficiency and high-impact campaigns. Familiarity with SA360 and strong knowledge of GA4 and programmatic advertising are highly valued.This exciting B2B, lead generation-focused role offers the opportunity to make a tangible impact in a fast-growing team transitioning from agency to in-house. Youll be working in a high-pressure environment with significant business potential, especially in the AU market, and will be expected to deliver results and ROI. Success here is highly visible, recognized by leadership, and opens doors for career development and progression. As we build processes from scratch, youll have the chance to help shape the future of our paid media function in Australia, driving growth while collaborating with key stakeholders and maintaining high standards. Its a fantastic opportunity for someone with a proven track record of delivering performance, handling pressure with confidence, and striving for constant improvement.Who you are:4+ years of experience managing paid media campaigns across digital channels like paid search, display, and social mediaProven track record in developing data-driven strategies, managing budgets, and delivering measurable results (ROI & KPIs)Expertise in platforms like Google Ads, META Ads Manager, LinkedIn Ads, and other digital advertising toolsSkilled in lead generation strategies and executing full-cycle campaigns to attract and engage potential customersProficient in analysing paid advertising reports and using data insights for decision-making and campaign optimisationWhat you''ll be doing:Campaign Development and Execution:Create and implement paid media campaigns across platforms like Google Ads, Meta Ads, and LinkedIn, ensuring alignment with overall marketing goalsPerformance Monitoring and Optimisation:Monitor campaign performance, conduct A/B testing on ads and landing pages, and apply optimisation strategies to improve results and meet KPIsWrite consistently high-performing ad copy and optimise assets to meet local benchmark KPIsConduct keyword research and define target audience segments to enhance ad targeting and engagementConduct competitor analysis to protect share metrics and identify opportunities to conquest where possibleBudget Management:Assist with budget allocation, track daily pacing, and report findings to the Paid Media Manager for efficient resource useReview cost metric and strategically reallocate budget to maximise performanceCollaboration and Communication:Work with the Paid Media Manager, brand teams, and content creators to align campaigns with marketing strategies, while communicating performance insights to stakeholdersMarket Research and Trend Analysis:Stay updated on industry trends and apply insights to keep campaigns competitiveReporting and Analysis:Prepare reports on campaign performance, providing actionable insights and using analytics tools to guide future strategiesWhat you''ll Enjoy:Culture: you will be employed by an inclusive company that offers a team culture like no other in the industryOur People: FCTG is an Equal Opportunity Employer and encourage all suitably qualified applicants to applyDevelopment: Individualised Learning & Development pathway optionsExclusive Staff Discounts: Accessible via our employee-only portal with 350+ of Australias leading retailersTravel Discounts: Including family and friends - flights, hotels, tours, cruises, travel insurance and moreBrightness of Future: Career opportunities in a network of brands and businesses across the globeCorporate Health Discounts: Access exclusive discounts on health insurance plans for you and your familyMental Health: Support and Employee Assistance Program for staff and familySocial: Regular awards nights, social team-building and industry eventsGiving Back: Corporate Social Responsibility program supporting nominated charitiesSustainability: The protection of our environment is essential to the future of tourism #J-18808-Ljbffr