Job Title

Our PurposeAt Xero, were here to help you supercharge your business. We do this by automating routine tasks, surfacing actionable insights and connecting businesses with the right data, advisors and apps. When that happens, were not only making life better for small business, well be building a stronger economy that can change the world.How youll make an impact:As a Senior Product Marketing Manager for Partner Experience, you will play a pivotal role in showcasing Xeros unique value for our accountant and bookkeeper community via our digital partner experience and loyalty program.This is an exciting opportunity to become the go-to expert on key programs that are essential for enhancing Xeros engagement with our accountant and bookkeeper community. By gaining a deep understanding of the market landscape and our partners needs, you will craft unique messaging, refine our partner engagement strategy, plan product releases, and drive the adoption of these programs through targeted marketing efforts.What you''ll do:Drive quantitative and qualitative research into partner needs and competitor loyalty programs to inform positioning, go-to-market strategy, and product planningLead the creation and upkeep of customer-centric value propositions and ready-to-use messaging for target customersIdentify the most compelling evidence to back up CVPsBring CVPs to life by creating internal messaging frameworks, along with rebranding partner experience programs and developing go-to-market assetsLead the development of go-to-market plans for Xeros Partner Experience, including launch strategies, adoption initiatives, product releases and migration plans for existing partnersCollaborate closely with regional and channel partners to ensure successful deploymentAdvance revenue growth across Xeros existing customer base and prospects by developing external-facing training material in addition to campaign content that drives usageInfluence and lead complex GTM work streams, building rapport with senior stakeholders across functions to gain buy-in and prioritise objectivesProactively identify opportunities to grow adoption by actively staying across research, performance analytics, and feedback from customer-facing teamsAct as the partner experience expert globally, enabling internal teams to leverage it as a powerful channel for customer engagement and revenue growthPartner closely with the Commercial Operations team to construct and execute tests that will inform enhancements to the design and messaging of Xeros Partner ExperienceWhat you''ll bring with you:6+ years in product marketing or related rolesExperience working across timezones and functionsExperience with loyalty or benefits programsStrong expertise in applying product marketing best practices and frameworksProven ability to craft compelling messaging that connects and converts target customersAbility to work independently, thrive in fast-paced environments and manage ambiguityProven experience in balancing long-term strategic planning with short-term executionStrong business acumen and a data-driven approach to decision-makingExcellent verbal and written communication skillsA proactive mindset with a roll-up-your-sleeves attitudeWhy Xero?Offering very generous paid leave to use however youd like (plus statutory holidays!), dedicated paid leave to care for your physical and mental wellbeing as well as an Employee Assistance Program to access mental health care for you and your family, health insurance, life insurance, and income protection, wellbeing and sports programmes, employee resource groups, 26 weeks of paid parental leave for primary caregivers, an Employee Share Plan, beautiful offices, flexible working, career development, and many other benefits that reflect our human value, youll do the best work of your life at Xero. #J-18808-Ljbffr