Job Title

Senior Manager Mainstream Brands, EAPAC - 1 year contractHotel Brand:Location: Australia, New South Wales, SydneyHotel: Corp Sydney, Level 11, 20 Bond St, 2000Actively involved in initiatives that drive growth and performance for the Mainstream brand category, with a primary focus on EAPAC, but may also include broader EMEAA and Global scope to meet company objectives.Co-lead the development and implementation of insights and data-driven brand strategy and brand plans for the BU, in line with broader global category and regional strategies/goalsLead or participate in new brand launches or market entries, brand localisation, and development of brand tools and assets to enable brand sale & hotel readiness, with scalability as the objectiveLead development and embedment of product and service innovations, as well as toolkits to support high quality and consistent guest experience and brand tools for other stakeholder teams (e.g., Development, D&E etc.).Develop thorough category understanding and analysis to identify gaps and opportunities in key markets to win in the mainstream segmentSupport management of key stakeholders in the BU/Brand communityBrand custodian of Mainstream brands, providing brand expertise and consultation to support key functions to drive growth, i.e., Development, Hotel Lifecycle, Marketing/PR, Hotels etc.Involved in the brand standards development and measurement process, working with cross functions to ensure brand standards are up-to-date and accurate at all timesMonitor and track project budgets and relevant processesKey Shared AccountabilitiesBrand marketing and commercial performanceSupport operations in achieving brand compliance and guest love scoresSupport NHOPs to be on-brand and able to ramp up quicklySupport development and implementation of regional stakeholder communicationsRequired Education, Experience, Technical Skills and KnowledgeEducationBachelor''s or Masters Degree in Brand Management, Marketing, Communications, Advertising, or an equivalent combination of education and work-related experience.ExperienceMin 8 years in hospitality or other consumer-focused sector, preferably within a large multinational company, with roles focused on brand management or marketingExperience in a multinational operating environment, preferably in APACRequired SkillsExcellent ability to put together and synthesize data/market analysis into clear and succinct reports. Market research knowledge is an advantageStrong project management, preferably with leadership experience in project managementSuperior oral and written communications skills including presentation skills, public speaking ability, and group decision facilitation.Ability to see the big picture and deliver work with a region/global mindset, and with scalability as the objectiveContent development for tools and guidelinesAbility to flex between leadership and team player roles for different projectsDemonstrates accountability and is able to meet tight deadlines and multi-taskAbility to manage agency relationships with clarity in brief and to drive quality, cost-effective and timely outcomesAbility to take initiative, work independently and propose and implement effectively.Demonstrated understanding of the market research processCulturally aware and sensitive across a broad geographyWho we areAt IHG Hotels & Resorts, we work together to deliver True Hospitality for Good on a global scale. With corporate offices and over 6,000 hotel destinations worldwide, a career at IHG is the perfect way to broaden your horizons. Youll experience our unique culture and brilliant colleagues who will support and inspire you. With a host of corporate opportunities to choose from, wherever you are on your career journey, and whatever you want to achieve, theres Room for You at IHG.Over recent years, weve transformed our company. We have bold ambitions to drive performance and maintain our relentless focus on growth in order to be the hotel company of choice that guests & owners love.We are a hospitality business at our core and value connections and being together helps us foster a unique sense of belonging that also supports productivity. Thats why here at IHG, we give our colleagues flexibility and balance working in a hybrid way, blending office and remote working collectively. We recognise that every role is different; thats why leaders work with teams to determine how and when they collaborate.We provide a wide range of benefits designed to help you live your best work life. These include impressive room discounts across our many properties, recharge days, and volunteering days throughout the year. Through our myWellbeing framework, we are committed to supporting wellbeing in your health, lifestyle, and workplace. We offer a unique and inclusive culture, where there is always Room for You to belong, grow and make a difference.Our mission is to welcome everyone and create inclusive teams where we celebrate difference and encourage colleagues to bring their whole selves to work. IHG Hotels & Resorts provides equal employment opportunities to applicants and employees without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, protected veteran status, disability, or any other category protected by applicable laws. We promote a culture of trust, support, and acceptance. Always welcoming different backgrounds, experiences, and perspectives.Don''t quite meet every single requirement, but still believe you''d be a great fit for the job? We''ll never know unless you hit the ''Apply'' button. Start your journey with us today. #J-18808-Ljbffr