Job Title

This is a CRM & Lifecycle Specialist role with one of the leading companies in AU right now Driva with an amazing team. They are continuing to grow rapidly. This is the chance to join right as the takes off. More About the Role at Driva The ideal candidate will have a proven track record of developing data-driven CRM strategies that drive measurable business results. You''ll be a key player in shaping our customer messaging vision and innovating our approach to lifecycle marketing. Key Responsibilities - Design and implement targeted email and SMS campaigns to maximise revenue, retention, and activation. - Develop and optimise customer onboarding flows, email newsletters, and lifecycle automations. - Conduct data analysis to inform hypothesis-driven optimisation strategies. - Plan and execute A/B and multivariate tests to continually improve campaign performance. - Ensure all communications are on-brand and maintain high engagement metrics as well as maintain low unsubscribe and spam rates. - Collaborate with cross-functional teams to align CRM initiatives with broader OKR business goals. - Stay current with industry best practices and regulations affecting CRM efforts. Skills and Experience - Proven experience in CRM and lifecycle marketing, with a focus on email and SMS channels. - Proficiency in email service platforms (eg. Customer.io, Braze, Active Campaign). - Strong analytical skills with the ability to derive actionable insights from data. - Experience with HTML and responsive email design. - Knowledge of email deliverability best practices and key performance metrics. - Familiarity with data visualisation tools (eg. Domo, Tableau). - Ability to work autonomously and collaboratively in a fast-paced environment. - Customer-obsessed with a passion for creating exceptional user experiences. - Proactive and adaptable, with a willingness to experiment and learn. If you dont think you''re a perfect fit, you should still sign up to Hatch and create a profile, we''ll match you to other roles that suit your profile. Hatch exists to level the playing field for people as they discover a career thats right for them. We model this in our hiring process for our partners like Driva. Applying here is the first step in the hiring process for this role at Driva. We do not discriminate on the basis of gender identity, sexual orientation, cultural identity, disability, age, or any other non-merit factors. To put it simply, Hatch is for everyone.