The Youth Impact Foundation is dedicated to Australias young people and the charities supporting them. We work to enhance opportunities for the wellbeing and continual growth of young people, particularly those facing barriers to accessing resources and support.About the RoleThe Marketing Lead at The Youth Impact Foundation will take full ownership of the marketing function for all brands within the Foundation (each in different capacities). Youll lead strategic digital marketing initiatives, grow and maintain our brands presence, and ensure the successful launch of events and programs for each brand. This role is for someone who can seamlessly move between big-picture thinking and detail-oriented executionwhether youre developing a marketing calendar, launching digital campaigns, or creating compelling content.With a key focus on lead generation, you will design and execute marketing initiatives that attract new clients, convert engagement into meaningful relationships, and deliver measurable growth to support the Business Development team in generating warm leads. Youll collaborate closely with the Chief Business Development Officer and Brand Managers to ensure marketing efforts align with goals, stakeholder needs and brand milestones.Key ResponsibilitiesStrategic Marketing & PlanningStakeholder Engagement & CollaborationDesign and execute a comprehensive lead generation strategy to attract and nurture prospects through the marketing funnel.Develop targeted campaigns to increase warm leads and convert them into new clients for several of The Youth Impact Foundations brands programs, events and partnerships.Implement automated lead-nurturing workflows using tools like Zoho Campaigns.Own and develop the marketing calendar, aligning campaigns with key organisational priorities, milestones, and events.Conduct market research and audience segmentation to inform personalised marketing approaches.Social Media: Meta (Facebook, Instagram), LinkedIn, manage paid and organic campaigns aimed at lead capture.Content strategy for all brands within The Youth Impact FoundationContent creationContent scheduling and impact measurementGrowth of social media engagement, backed by analyticsEmail Marketing (EDMs): Create value-rich content in automated campaigns that nurture leads and drive conversions to support our Business Development team.Website & SEO:Manage website updates and ensure optimal SEO performanceImplement lead capture tools (e.g., landing pages, forms, lead magnets, blogs) to generate inbound interest.Use Google Analytics, Meta Business Suite, and CRM reporting tools to track performance and adjust strategies in real time.Who you are:Strategic Marketer: 3+ years experience in marketing roles with a proven track record in lead generation and audience growth.Hold strong skills in:Digital Marketing: Skilled in platforms like Meta Business Suite, LinkedIn Campaign Manager, Google Analytics, WordPress/Webflow and design tools.Lead Generation: Experienced in designing and executing marketing funnels that increase warm leads and generate new clients.Data-Driven: Analytical mindset with the ability to translate data insights into actionable marketing strategies.Creative Storytelling: Strong content creation skills, with an ability to develop narratives that inspire engagement and drive conversions.Collaboration & Communication: Comfortable working across teams, building relationships, and influencing stakeholders.Being Purpose-Led: Passionate about youth development and committed to making a positive impact.Employee BenefitsFlexible working arrangements, including in-person office time and flexible working-from-home arrangements.Annual team retreat, and other events designed to build relationships and reconnect with our vision.Generous NFP salary packing ($15,900 tax-free) plus meal and entertainment benefits.5 days of Volunteer Leave per yearAdditional InformationThe Youth Impact Foundation is a child-safe organisation and takes safeguarding and child safety extremely seriously. All staff that work for The Youth Impact Foundation must ensure adherence to a set of policies and practices that are designed to protect and care for all the young people we come into contact with.It is a requirement that you have the following:A current paid employee NSW Working with Children Check (if you don''t already have one, you have a willingness and ability to get one. Job offers are conditional on having a valid check).Willingness to have a police background check carried out on your behalf to ensure you meet our strict working with children requirements.You must not have any criminal offences prohibiting you from working with children or being barred from working with children in any global jurisdiction.To ApplyThe application and selection for this role will take place across the following steps:Step 1: To apply, attach and submit your Resume and Cover Letter.Step 2: Those applications that pass the initial screening will receive an email with a link to our Willo application, this will require you to answer six short questions to camera via video submission. This will help us to get to know you quickly!Step 3: Those that successfully progress through step two will progress to the final stage:Face-to-face interviewCandidates notified of the outcomeReminder - As a part of this step of the interview process, you will be required to undertake a National Police Check. #J-18808-Ljbffr
Job Title
Marketing Lead