Company DescriptionDiscover your next career adventure with Dans.With over 260 stores and 6500+ team members were on a mission to share our passion for good wine and great times. We welcome people in. That includes you. If youre someone with a passion for drinks and a thirst for knowledge, theres always something ahead for you here.Job DescriptionAs the Head of Marketing - Growth & New Propositions, you will be a core member of the Dan Murphys marketing leadership team. You will be responsible for identifying and leading the strategic development of new growth opportunity areas for Dan Murphys that drive incremental value across distribution channels, categories, partnerships and loyalty.You will also lead the evolution and execution of the Dan Murphys loyalty marketing strategy, driving customer retention, lifetime value, and program differentiation through the My Dans program and/or other growth initiatives that drive loyalty.This role ensures seamless integration of new growth and loyalty initiatives across the customer journey, leverages data to optimise performance, and evolves the loyalty proposition to enhance engagement and share of wallet.By collaborating cross-functionally and aligning with group and brand business objectives, this role delivers innovative, customer-centric solutions to drive growth beyond the core, build brand differentiation for Dan Murphys and deliver on our vision of drink better.Heres a Snapshot Of The ResponsibilitiesDesign, develop & execute the Dan Murphys loyalty marketing strategy with the purpose of increasing retention and customer lifetime value.In partnership with Group Loyalty, design and drive the next evolution of the My Dans loyalty program - to deliver against agreed business & brand objectives.Collaborate with cross-functional teams to ensure seamless integration of new channel and loyalty initiatives across the customer journey.Continuously evolve the loyalty program proposition to grow member share of wallet and focus on strategic customer segments.Partner with Group Marketing, Technology and endeavourX to define the long term technology roadmap and product requirements for new growth channels and My Dans that will drive loyalty, differentiate the program and enhance the customer experience.Work in partnership with Endeavour Group Marketing Loyalty, 121 and Lifecycle team to ensure the new channel or the Dan Murphys loyalty strategy and comms requirements are understood and delivered against, leverage group capability and to share and adopt best practice marketing capability.Track and improve the end to end member experience, ensuring a seamless onboarding journey and communication of member benefits across the Dans eco-system (online and instore).Utilise data analytics to measure program performance, identify trends, and optimise customer experiences.Conduct regular customer analysis to assess the long-term financial impact of loyalty initiatives.Oversee the management of the loyalty budget, ensuring efficient resource allocation and spend within allocated limits.Manage relationships with external agencies, negotiating contracts and reviewing performance where applicable.Lead and Inspire the broader marketing team by role modelling the Dan Murphys Values and Ways of Working.QualificationsNow lets talk about you:Significant experience (10 yrs+) in senior marketing and loyalty roles, ideally within a retail/fast paced environment.Demonstrated experience designing and implementing strategy.Youll be a forward thinker, with experience managing projects and standing up new business models/propositions from a Marketing perspective.Strong commercial acumen, with demonstrated P&L ownership.Excellent communication skills, with the ability to operate in a dynamic matrix environment.Strong stakeholder management skills.Tertiary qualifications in Business and/or Marketing preferred.Demonstrated capability in customer experience and loyalty program design.Ability to work autonomously with little direction and deal with ambiguity.Proven experience in people leadership.Proven ability to develop & execute strategy.Working knowledge of loyalty marketing technology platforms would be highly regarded.The benefits are good too!We offer flexible working in every sense.An exclusive discount card for BWS, Dan Murphys, Woolworths, BIG W and other Endeavour Group brands, including our ALH pubs.Monthly meeting-free days.Your health and wellbeing is your most important asset, and as one of our valued team members, its our first priority. You will have a range of free services to help you live well and support your physical, mental and financial wellbeing.Endeavour Group is full of opportunities - use our dedicated learning and development options to grow an idea, yourself, and your career. This is just the start, so dream big.At Endeavour, we value being a workplace where everyones welcome - if you meet a number of the requirements (and not all), we encourage you to apply.We are together creatorsWith a portfolio that includes Dan Murphys, BWS, ALH Hotels, Pinnacle Drinks and more, Endeavour Group is big on sociability. Together we create the moments that bring millions of people together. And together we have more fun, create more opportunities, and score a lot more goals. Were serious about creating a safe, inclusive and fun place to rock up to where equal opportunity is key, and flexibility is part of how we roll.Were all about creating a more sociable future - for our customers and each other. If this job excites you - and youre close-enough on the requirements, reach out, wed love to hear from you.You can learn more about working with us on LinkedIn or at endeavourgroupcareers.com.au. #J-18808-Ljbffr
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