IntroductionAbout the organisation:Melbourne Royal is a member-based, not-for-profit organisation that was formed in 1848 and the purpose is to celebrate agriculture, cultivate events and strengthen communities.Our Vision is for Melbourne Royal to be globally recognised as a seal of excellence, highly valued for:Showcasing food and beverage, produce and producersPresenting premier events, including but not limited to the Melbourne Royal ShowActivating and creating vibrant event spaces at Melbourne Showgrounds.Every experience with our organisation and our people is designed to bring a smile to your face. From being a valued member to the awards, events and the venues we manage along with every other professional service we provide. We are cultivators of happiness.In 2021, our organisation rebranded from the RASV to Melbourne Royal to signify the beginning of an exciting new era for our organisation in the lead up to celebrating 175 years in 2023. The rebranding to Melbourne Royal maximises our opportunities for business growth developing new awards, new events, new venues, new services and membership and minimises our investment on creating new brands and logos as we innovate and create programs.DescriptionAs the Marketing Campaign Coordinator, you will be responsible for coordinating the design, development, and delivery of fully integrated marketing campaigns for the Melbourne Royal Food and Beverage Awards, the Melbourne Showgrounds and Victoria Pavilion. This role supports the Marketing Campaign Manager to deliver growth and lead generation campaigns across venue and awards, in line with key business KPIs and the annual marketing calendar. The role is a key position within a collaborative and supportive team that is service orientated, and results driven.Key ResponsibilitiesThe key objective of this position is to coordinate the delivery of marketing assets and campaigns for the Melbourne Royal food and beverage awards programs and Melbourne Showgrounds venues. This includes, but is not limited to:Meeting with internal stakeholders to formulate detailed and comprehensive campaign and project plansWorking closely with the CRM team to analyse and record relevant historical performance data including presentation ticket sales and entries. Plus, post-campaign analysis.Development of creative, videography/ photography and media campaign briefsEngage external agencies and creative partners to brief in marketing collateral, event signage, digital executions and branded assets for relevant campaignsSupporting and assisting with marketing research requirements when requiredUpdating content and reporting on website performance across brand sitesUsing HubSpot to implement targeted email/ sms campaigns to optimise contact rates and campaign awarenessCo-ordinate paid social and digital acquisition campaigns across Meta and GoogleAssist with the roll-out of sponsorship, sales and venue marketing deliverables where requiredManage and coordinate image catalogues and photoshoots for all marketing campaigns and activationsProcess marketing invoices on time and within budget.Support brand custodianship to maintain consistency across all assets and applicationsProvide support across all functions of the Marketing & Creative Services Team as requiredContribute to team meetings, planning sessions, staff updates and overall team ethosSkills And ExperiencesTo excel in this role, you will have:A tertiary qualification in marketing or similar discipline is preferredMandatory 2+ years previous experience in a marketing, agency, or digital roleExperience in briefing creative agencies and production suppliers preferredKnowledge of Adobe Creative Suite, Meta, Google, GA4 and HubSpot is preferredAbility to work both independently and as an effective team memberExcellent interpersonal and relationship management skillsStrong organisational and time management skills with the ability to multitask and meet tight timeframesIntermediate skills in MS Office SuiteDynamic, self-motivated, energetic and tech savvyCollaborative and open, credible and engaging demeanourEnthusiastic and self-motivated, flexible and responsive to changeA sense of humour, diligent, punctual and reliableExcellent attention to detailAbility to work as a team member within the ethos and values of Melbourne Royal.What Were Looking ForA highly motivated and detail-oriented professional who is looking for an opportunity to grow their career in marketing.A team player with excellent communication skills and a knack for building rapport.Someone willing to work flexible hours, including evenings, weekends, and the 11 days of the Melbourne Royal Show.A current Working with Children Check (or willingness to obtain one).Why join our team?We offer a fun and supportive culture as well as wide range of benefits including onsite car parking, income protection, the opportunity to attend events at Melbourne Showgrounds as well as flexible working arrangements.How to ApplySubmit your resume and cover letter detailing your experience and why youre the perfect fit for the Marketing Campaign Coordinator role. #J-18808-Ljbffr
Job Title
Marketing Campaign Coordinator