Get AI-powered advice on this job and more exclusive features.Reports to: Head of Marketing & CommunicationsWorks closely with: Head of Marketing & Communications, Marketing Specialist, design agency, PR agency, photography and videography contractors.Position SummaryThe Marketing Content Specialist plays a crucial role in driving the success of Malthouse Theatres marketing efforts and growing our audience through the delivery of engaging content across the companys owned channels including social media and email. This role is primarily responsible for the delivery of content marketing strategies to maximise online presence, engage target audiences, and drive business growth and sales. The Marketing Content Specialist combines creative thinking with data-driven insights to achieve results in the ever-evolving landscape of marketing.This is a full time (1.0 FTE) position based at Malthouse in Melbourne. Due to the nature of working for a theatre, some evening and weekend work may be required.Company ProfileMalthouse is a unique artistic institution in Melbourne, Naarm full of history, that creates thought-provoking live theatre experiences and offers great hospitality. Its a place to connect and feel at home in a community of artists and arts lovers. To be unafraid, be entertained, be switched on.Malthouse Theatre offers a range of benefits to employees, including access to complimentary and discount tickets, salary sacrifice options, generous discounts at our caf and bar, a free and confidential Employee Assistance Program, and regular staff socials including company nights for each of our season shows.Malthouse Theatre is an Equal Opportunity Employer. We are a theatre for all. First Nations, Aboriginal and Torres Strait Islander people, people with disability, LGBTQIA+ people, people of colour, and people from culturally and linguistically diverse, migrant and/or refugee communities are strongly encouraged to apply.Measurable OutcomesDelivery of social media and eDM content thats on-brand, shareable and engaging, and drives ticket sales.Execution of creative marketing strategies that builds brand awareness and community engagement and drives ticket sales, on time and to budget.Increased profile and brand awareness, with clear and consistent messaging across all communication platforms.Increased audience base with growth in ticket sales.Highest level of stakeholder experience and patron engagement delivered across the organisation.Outcome-focused reporting and data analysis.Core Competencies and ResponsibilitiesSocial Media ContentManage brand social media pages, including scheduling and publishing content across all channels (Facebook, Instagram, LinkedIn and TikTok).Brainstorm new and creative content marketing strategies that drive brand awareness, audience growth and ticket sales in close consultation with the Head of Marketing & Communications.Create diverse content thats shareable and engaging, including filming, editing and producing video and photography, alongside other content formats.Write compelling short-form copy across all social media platforms.Measure and report performance of all digital marketing campaigns and assesses against goals (ROI and KPIs).Utilise strong analytical ability to evaluate end-to-end customer experience across multiple channels and touch points.Communications & Email MarketingManage eDM strategy and delivery including writing and scheduling content and building subscriber lists.Write, edit and proofread print and digital marketing collateral, and other internal and external communications assets and publications including digital programs and web pages.Tailor messaging to each digital medium to drive audience development.Ensure consistency across all materials in accordance with brand guidelines.Monitor, update and arrange show listings across various print and online channels.Collate copy, images and video for press, listings and media partners.Website ContentMaintain Malthouses website and intranet, and act as a primary gatekeeper for interdepartmental updates.Maintain Malthouses archive and publishing website, Stories of M.Assist the commercial development team to set up web pages for venue hirers.Cross PromotionCultivate and maintain relationships with other arts and cultural organisations for the purpose of cross-promotional opportunities.Administrative DutiesAssist with opening nights, including coordinating invitations, RSVPs and ticket allocation.Copyedit and proofread company publications.Assist with the organisation and coordination of marketing events such as the Season Launch.Provide administrative and project support for a variety of marketing programs as directed by the Head of Marketing & Communications.Other duties as reasonably required.Key Selection CriteriaBachelors degree in a related field, or equivalent work experience.Demonstrated success in a similar role.A demonstrated interest in theatre and Melbournes performing arts community.Experience managing social media channels such as Instagram and TikTok.Demonstrated ability to bring fresh, executable ideas and approaches to digital content.Confidence filming, editing and producing video, alongside other content formats.Excellent written communication skills and experience copywriting in a professional context.Exceptional organisational skills and an ability to manage multiple deadlines and priorities.A highly collaborative working style and ability to work well in a team.Inherent Physical RequirementsThe physical requirements of your position are consistent with those of an administrative worker in an office environment. The Malthouse Theatre administration office is located on Level Three of the Malthouse venue and is accessible by stairs. More information about access in our venue can be found here.To apply, please send a CV and a cover letter addressing the key selection criteria to admin@malthousetheatre.com.au.Applications close 11.59pm Wednesday 19 February 2025.Seniority level: Entry levelEmployment type: Full-timeJob function: Management and ManufacturingIndustries: Entertainment #J-18808-Ljbffr
Job Title
Marketing Content Specialist