DescriptionJoin McPhersons as a Senior Brand Manager and play a key role in leading the transformation of one of Australias most iconic brands, Manicare. In this high-impact position, you will drive the strategic direction driven by deep consumer insights, manage key initiatives, and oversee the development and execution of innovation and communication strategy across Australia and New Zealand.With the business going through a significant transformation, this is a rare opportunity to take full ownership of this brand on the rise. Youll guide its evolution, working closely with cross-functional teams to drive growth and ensure alignment with our bold vision for the future. This role offers not only the chance to shape the future of Manicare but also to experience tremendous professional growth and learning in a fast-paced, dynamic environment where your leadership will make a lasting impact.Key Accountabilities:Trends and Insights: Develop a deep understanding of category and consumer trends to create innovative, long-term brand strategies.Portfolio and Brand Strategy: Craft and implement brand strategies that meet business goals and growth targets across various markets, with a focus on differentiation and long-term success.Innovation: Collaborate cross-functionally to create a 3-year innovation pipeline that drives category growth and meets consumer needs.Communication: Lead communication strategies and rolling 12-18 month media plans to build brand equity, embracing new marketing techniques and ensuring campaign performance and ROI.Budget Management: Efficiently manage brand budgets and provide accurate monthly forecasting.Leadership and Collaboration: Mentor junior team members and collaborate with internal and external stakeholders to foster a high-performance culture.About you:Bachelors degree in marketing or commerce, or related field.Minimum 5 years'' experience working within either FMCG and/or the pharmacy industry.Demonstrated strengths in leading brand strategy and execution coupled with comprehensive understanding of brand planning and innovation management.Demonstrated passion for brands with consumer centric mindset.Strong project management and cross functional leadership skills.Commercially & financially savvy including sales and margin tracking, and advertising & promotion effectiveness.Superior written and verbal communication skills, highly organised and can work effectively within time constraints.Experience mentoring and developing junior team members.Ready to make an impact? Apply now to be part of a company that values innovation, transformation, and the power of effective communication. Visit www.mcphersons.com.au to learn more.McPherson''s Consumer Products is an equal opportunity employer who welcomes applications from all ages and genders, Aboriginal and Torres Strait Islander people, people with disabilities, LGBTQI+ and diverse ethnic and cultural backgrounds. #J-18808-Ljbffr
Job Title
Senior Brand Manager