Job Title

Apply now Job no: 502605Work type: Permanent - Full TimeLocation: MelbourneCategories: SalesYour ImpactReporting to the RECA Field Sales Manager, the Spirit Activation Specialist (SAS) is responsible for driving the sales, brand education and advocacy of our Spirit portfolio including Never Never through partnering & supporting the CUB Sales teams along with managing a dedicated customer territory in Melbourne.Key AccountabilitiesIn this exciting new role, you will use love and knowledge of spirits to:Identify & Target key influential cocktail bars & premium venues within territoryBuild effective long-term relationships with customers by understanding their key business drivers & requirements.Review venue performance & identify opportunities and obstacles to drive growth brand advocacyMaintain real time activity reporting in the CRM database with accurate up to date customer informationStaff Training to build brand engagement & advocacyDevelop & deliver an ongoing capability plan across the Asahi-CUB sales teams, to educate and establish a comprehensive understanding of the spirits portfolio and brand stories.Educate consumers in key venues, PR opportunities, and major events, including tasting events and expos.Provide support to Asahi-CUB by conducting tastings and training for wholesale partners and third-party distributors.Drive brand awareness with consumers through the management and delivery of consumer tasting programs.Build rapport and engagement during industry preparation for tourist/ holiday peak season in key destination locationsManage and maintain relevant budgets and T & E planningCommunicate and update feedback to sales lead post customer event/engagementAbout youYou have a deep passion and extensive expertise of spirits, coupled with a strong background in hospitality, gained through experience at high-end venues.OrYour proven track record in spirits sales showcases your ability to combine product insight with exceptional relationship-building skills to drive growth in the on-premise landscape.Experience and capabilities we are looking for:Hospitality experience with a strong background in spirits/ cocktail making desirableTrade activation, sales and customer management experience in the liquor industry desirableHighly engaging with strong relationships management skillsEstablished network within designated market highly advantageousWhat we offerSalary, incentives and a tool of trade to set you up for successThe chance to work with premium brands like Never Never and Nikka and be part of exciting growth and innovationA strong and supportive culture with learning and development opportunitiesAdvertised: 30 Jan 2025 AUS Eastern Daylight TimeApplications close: 14 Feb 2025 AUS Eastern Daylight TimeSign in to update your details and check the progress of your application. #J-18808-Ljbffr