At Klaviyo, we value the unique backgrounds, experiences, and perspectives each Klaviyo (we call ourselves Klaviyos) brings to our workplace each and every day. We believe everyone deserves a fair shot at success and appreciate the experiences each person brings beyond the traditional job requirements. If youre a close but not exact match with the description, we hope youll still consider applying. Want to learn more about life at Klaviyo? Visit careers.klaviyo.com to see how we empower creators to own their own destiny.Are you a data-driven demand generation marketer with a passion for storytelling and audience engagement? We are seeking an Integrated Marketing Lead for SMB and ENTR in APAC who excels in audience segmentation, strategic planning, and driving scalable outcomes. In this role, you will design and manage the inbound customer journeys for SMB and ENTR prospects across APAC, generating pipeline and ensuring impactful engagement at every funnel stage. Collaborating closely with global and regional teams - including Brand, Content, Product Marketing, Events, Partners, and Lifecycle - youll execute demand generation campaigns that deliver measurable ROI. Reporting to the Senior Director of Marketing, APAC, youll also work in partnership with the APAC Sales Director and US-based SMB marketing counterparts.How you will make a differenceIdeate, design, and execute the SMB inbound marketing customer journey across all channelsLead the campaign strategy and planning inclusive of high reach channels and performance focused digital channelsOptimise audience-specific messaging and positioning with Product Marketing teams to create engagement at each stage of the funnel for net new leads.Optimise end-to-end customer journey by partnering with content and creative teams to optimise existing content and ideate/build new content to keep leads engagedPartner with diverse teams across the org to ensure campaigns and objectives are synchronised, ensuring alignment with the APAC Sales Director SMB/ENTR.Define and build measurement plan with Marketing Ops ensuring understanding of success drivers and growth levers by country, audience, channel, and tacticGather and analyse campaign performance, including reporting learnings of key findings and best practicesUnderstand industry landscape, tech capabilities, and competitive approach to recommend content, creative assets, CTAs, landing page experience to increase and scale new customersDevelop and establish success criteria to help inform resource planning, campaign flighting, and overall prioritisation across multiple stakeholders.Who you are10+ years of experience in combination of channel, performance, lifecycle, demand gen, revenue, and integrated campaign marketing6+ years working in B2B marketing capacityProven expertise building end-to-end customer journeys and relevant campaigns to drive leads through the funnelAnalytics experience with ability to manage complex data sets for site analytics and attribution models. Tableau, Google Analytics, and Salesforce preferred.Experience managing a multimillion dollar media spend budgetFoundational knowledge of performance marketing success metrics and ability to report OKRs and KPIs to executive leadership teamsAbility to self-serve in a limited resource environment and comfortable copywriting, ideating general design, and landing page buildoutExcellent organisational, time management, and collaborative skills with ability to project manage across multiple teams with confidence and expertiseComfortable in a fast-paced, agile, and high growth environment with ability to navigate gray areas by developing new processes and streamline workflowsConfident in advocating and educating cross-functional stakeholders on the nuances of the midmarket and enterprise buying centers and setting expectations for how we approach this audience.The pay range for this role is listed below. Sales roles are also eligible for variable compensation. This role is also eligible for competitive benefits and perquisites, subject to company policy and applicable law.Base Pay Range in Local Currency: $140,000 $210,000 AUDGet to Know KlaviyoWere Klaviyo (pronounced clay-vee-oh). We empower creators to own their destiny by making first-party data accessible and actionable like never before. We see limitless potential for the technology were developing to nurture personalized experiences in ecommerce and beyond. To reach our goals, we need our own crew of remarkable creatorsambitious and collaborative teammates who stay focused on our north star: delighting our customers. If youre ready to do the best work of your career, where youll be welcomed as your whole self from day one and supported with generous benefits, we hope youll join us.Klaviyo is committed to a policy of equal opportunity and non-discrimination. We do not discriminate on the basis of race, ethnicity, citizenship, national origin, color, religion or religious creed, age, sex (including pregnancy), gender identity, sexual orientation, physical or mental disability, veteran or active military status, marital status, criminal record, genetics, retaliation, sexual harassment or any other characteristic protected by applicable law.IMPORTANT NOTICE: Our company takes the security and privacy of job applicants very seriously. We will never ask for payment, bank details, or personal financial information as part of the application process. All our legitimate job postings can be found on our official career site. Please be cautious of job offers that come from non-company email addresses (@klaviyo.com), instant messaging platforms, or unsolicited calls. By clicking "Submit Application" you consent to Klaviyo processing your Personal Data in accordance with our Job Applicant Privacy Notice. If you do not wish for Klaviyo to process your Personal Data, please do not submit an application. You can find our Job Applicant Privacy Notice here. #J-18808-Ljbffr
Job Title
ENTR/SMB Integrated Marketing Lead, APAC