Job Title

Product Marketing ManagerAlpha ESS Australia is a subsidiary of AlphaESS Co., Ltd. We are a leading energy storage solutions company in the Australian market committed to transforming Australia into a renewable energy superpower. Our team in Australia provides innovative and reliable energy storage solutions that help customers reduce energy costs and contribute to a more sustainable future.Job Title: Regional Product Marketing ManagerJob Function: Responsible for market segmentation, product definition, go-to-market strategy, and marketing operations for the regional division.Job Responsibilities:Market Segmentation and Product Definition:Analyze market trends and target user needs with precision.Identify core scenarios for target users to assist in product definition.Product Selling Points Development:Gain deep insights into target audiences and their preferences.Extract and refine key product selling points to resonate with target users.Develop go-to-market strategies aimed at maximizing long-term product performance (sales volume, profitability, and revenue).Implement strategies, including but not limited to product launch plans, portfolio strategies, pricing, and placement strategies, in collaboration with sales, marketing, and product teams.Annual Marketing Strategy and Execution:Plan and manage annual marketing strategies and budgets.Supervise the execution of online and offline campaigns, e-commerce initiatives, channel support, exhibitions, and other marketing activities.Plan, organize, and manage the overall implementation of the product marketing teams tasks and objectives.Internal Coordination: Collaborate with internal departments to ensure alignment.External Coordination: Manage relationships with clients and media.Qualifications:Education: Bachelors degree or higher.Work Experience:At least 5 years of experience in international market/product management.Over 3 years of go-to-market (GTM) experience.Language Proficiency: Fluent in English, capable of using it as a working language. Chinese speaker is a plus.Required Knowledge and Skills:Strong expertise in new media operations, advertising strategy planning, and execution.Proven ability to manage end-to-end marketing strategies with a systematic approach.User-centric mindset, with the ability to consistently develop marketing content that resonates with users.Excellent communication, coordination, and organizational skills.Strong ability to handle pressure, take ownership, and deliver results independently.A proactive attitude and a willingness to embrace challenges.Additional Requirements:A user-focused perspective with the ability to continuously identify and develop marketing opportunities based on user needs.What we offer A steep learning curve and an appreciative international environment Participation in a highly motivated and efficient team Expand horizons as the company grows rapidly and globally Compensation higher than the average levelSeniority levelMid-Senior levelEmployment typeFull-timeJob functionMarketingIndustriesRenewable Energy, Semiconductor Manufacturing #J-18808-Ljbffr