1) Do some research and damage control
Google your name and search all social networks including Twitter, Facebook, LinkedIn, Instagram, etc. to see what comes up in both information and photos about you. You may have old social media profiles you have forgotten about with negative comments about your old job from years ago, and this could be the first thing potential employers are seeing. Or there may be pictures of you out there that other people posted on Facebook that you aren’t even aware of. The first step to improving your social media presence for your job search is to know what’s out there and start getting rid of whatever information and photos you don’t want.
Then get familiar with privacy settings, particularly on Facebook. They have changed over the years and there are multiple options regarding what others can see on your profile. You can limit content to only be accessed by certain people. Also, to improve your social media presence it’s probably a good idea to require your permission before anyone else can tag you in photos or locations (if you don’t want the whole world to know where you are at any given time or be exposed to unfavorable photos of you without warning).
2) Make the most effective use of your profile bios
To improve your social media presence and make your professional experience and achievements shine, start with adding as much as possible to your LinkedIn profile. This social network allows you to include the most detail about your professional history, skills and accomplishments. Make sure all the information is accurate and up to date. Improve your social media presence even more by mentioning achievements outside of work that will impress potential employers such as volunteer work, certifications, awards you have received or associations you are a part of.
As you would with your resume, assist hiring managers searching for candidates by optimizing your LinkedIn profile with keywords that are relevant to the industry you are in and the job you have or are looking for. With Twitter, you have only 160 characters for your bio, but you can include links and hashtags to help employers find you. Your Facebook profile should be a little more personal and conversational. Let your personality shine through, mentioning hobbies, music you like, places you enjoy visiting, etc. Hiring managers want to see who you are as a person, not just a professional. Just be sure to use tasteful language.
3) Show potential employers your skills, don’t just tell
To improve your social media presence for your job search, it’s essential to complete all your social media profiles with the most important and impressive information about yourself. But it makes an even bigger impact if you can show potential employers your achievements firsthand. LinkedIn gives you several opportunities to do this. First, with every job you include in your profile, you can include links or attachments to work samples such as speeches, artwork, press releases, blog articles, presentation or company projects. Second, taking advantage of LinkedIn Recommendations is essential to improving your social media presence. Once you have built up some solid connections, start endorsing them for skills and giving them recommendations. Then, to show potential employers what others think of your qualifications, you can make requests from people from your network to endorse you and post recommendations on your profile. This will boost the integrity of your profile and improve your social media presence for your job search big time. Finally, join LinkedIn groups related to your industry where high-level professionals are likely to hang out. Participate in group discussions to showcase your knowledge.
After you are done with your job search, it’s still important to keep improving your online social media presence. Once you are employed you represent the company you work for, and do not want to risk making both them and yourself look bad.