With strong job growth taking place so far in 2017 and the unemployment rate currently at 4.7%, job seekers are at an advantage in the job market. That means that it’s more important than ever to develop job postings that will attract the talent you want at your company. What’s more, when you draw in the right applicants, it saves your company a lot of time and money in the recruiting process.
Job seekers respond to hundreds of online job postings, so if yours doesn’t entice them immediately, they are likely to keep moving. One of the most important factors to a job seeker in deciding where to apply is salary. Job postings with salary ranges and information are likely to get more attention, and more qualified responses. While it’s been a practice among many employers to leave out salary so that they have more negotiating power, discussing salary in job ads has many advantages for both the employer and the job seeker:
1) It makes your company appear fair and trustworthy
If you expect a candidate to be up front about their salary history, it would be hypocritical not to be forthcoming about what the job they applied for pays by having job postings with salary ranges and information. If you are hiding something from the get go, you risk making the candidate feel you are untrustworthy. Discussing salary in job ads would have a positive impact on not only candidates that apply, but also your brand’s image.
2) It makes the talent community more informed overall
If more employers have job postings with salary range and information, applicants will have a better idea overall of what the earning potential is for a job. This would have a positive effect on employers, since the talent they draw is in less likely to be surprised at any point and leave the job because the pay wasn’t what they expected.
3) The job seeker is likely to be more relaxed and open with you
Wondering what the salary will be for a job weighs on most candidates throughout the application and interview process. By discussing salary in job ads and not inquiring about their salary history at past jobs, you immediately relieve the candidate of all this angst. This will make the rest of the process easier on both of you.
4) You will save time and money
Job postings with salary ranges and information keep you from wasting time interviewing candidates who are looking for more money than your company can offer. If the salary you are offering is on the higher side, you are likely to draw in more qualified applicants, and will waste less time interviewing unqualified candidates.
It’s important that you show the candidate you value their ability to do the job effectively, not their salary history from other companies. When discussing salary in job ads, including a salary range still gives you the flexibility to choose to pay a higher salary to a candidate with more experience. But if you use job postings with salary ranges and information, at least the candidate has an idea of what to expect.
Author: Jessica Cody
Jessica Cody, a native of Fairfield County, Connecticut, has a background in online marketing and public relations. Currently, she works at VHMNetwork LLC in the role of Marketing Analyst. She is a graduate of the University of Connecticut, where she studied Journalism and Political Science. She is also an avid runner with a passion for the outdoors.
